4 Panel Digipak Draft

Planning The Digipak

Magazine Advert Draft

Representation In The Music Video

Rosa-Leigh is a nice, talented girl, whose voice makes her unique, not her body. Whereas, artists in many other videos are provocative, sexualised, and adhere to the male gaze, giving themselves an audience by dressing in minimal clothing and dancing wildly. In a world where girls are seen in a more sexualised way, Rosa-Leigh is a positive role model, reflecting that not all teenagers are 'wild child’s’ and have sensible careers and can be passionate about the things they love. Females need a role model to look up to, as lots of celebrities are in the media for the wrong reason, and behave badly in their music videos, just so it catches people's attention. Rosa-Leigh will be different and more like the artists Lana Del Rey and Ellie Goulding, as they seen as strong female artists that don't appeal to their audience for minimal clothes and wild dancing.

The fact we are basing our video on the natural world, using exterior shots that compliment Rosa-Leigh's natural beauty, shows nature in a good light, as the positive atmosphere that stems from sunlight, trees and greenery, influences the audience to react with feelings of being happy. Instead of using a setting that portrays nature in a bad light, or emphasises the modern world of man-made structures and buildings, we have chosen to show people the natural world through exterior shots, displaying trees, mountains, the sky etc.

The two groups we are appealing to are the Indie Scenesters and the Young Alts. Because we are targeting our video at these tribes, means they will be able to relate to her music and her appearance, as Rosa-Leigh adopts a fashion like the ones they follow. Her almost vintage look, love of jeans and jumpers and shopping in the same shops they do to buy clothes.  The way the tribes react to the video will define how people look at them, as if they don't like the vintage, home-made, natural aspects then they can be seen as uncaring about the world and the environment, spreading negativity about them and not adhering to the stereotypes of their tribe; possible puttingpressure on them to comply to the things they are supposed to like, such as Vintage fashion.  

Hair And Makeup

Because we want to achieve a natural style, we plan to use a minimal amount of make-up, much like what Rosa-Leigh is wearing in the picture. To achieve this for our video we can use:

Great lash mascara from Maybelline as it isn't over the top and doesn't promote the 'false lash effect' like other mascaras do. A thin amount of this would darken the eyelashes, and extended them slightly, still making it look natural, although more enhanced. 

Even though Rosa-Leigh already has nice, clear skin, if we wanted to highlight certain bits and touch them up, a colour match foundation would be the best thing to choose. It would match the colour of her skin, meaning it wasn't obvious she was wearing any, and no marks or lines around the neck would show because of the two tone colour difference. 

Max Factor Infinity Lip Tint is a useful tool because it colours the lips, and the colour lasts for hours. The colour is more subtle than pasting loads of lipstick or lip gloss on, as too much lipstick can look really false and lip gloss makes the mouth too shiny, and too much creates a slimy stringy look. A subtle colour would suit Rosa-Leigh, either the Marshmallow colour or even the Berry Burst. 

For Rosa-Leigh's hairstyle  flowing loose hair will be more effective in the video than hair that is tied up and can't move anywhere. The influence of the wind and dancing will mean the video is more relaxed and free, demonstrated by the way her hair moves. We can style her hair as either straight or tousled. 

For both effects we will need to use Hairspray to ensure the hair has volume and stays in the style we choose. An extra strong hold can be used to ensure this happens. 

Even though Rosa-Leigh's hair is naturally straight, a pair of straighteners can be used to either define pieces of hair or curl the tips, creating a wavy look. Her straight hair (as demonstrated in the top photo) can be achieved by running the the straighteners 

through, holding the hair in place with spray.

L'oreal matt and messy salt spray can also be used, however using too much can make the hair look clumped and wet. Scrunching the hair up and applying some spray adds a tousles messy look to the hair, adding more volume too. This would be a good look for Rosa-Leigh, similar to the photo above.