Camera Testing - Video Research

Task 4 Analysis Grid 3: Vampire Weekend - Cousins

Q1 Why did you choose the text you are analysing :
Because i really like the band i thought it would be good to review the Music video which i think is really creative.

Q2 In what context did you encounter it :
I found the video on youtube after listening to their songs. 

Q3 What influence do you think this context might have had on your interpretation of the text :
I first heard the song without the video and i thought it was a great and fun song and then when i watched the video it made me think how creative it is and it made the song even better than without the video. 

Q4 What conventions of the genre do you recognise in the text :

• Bands in the video 
• Creative video
• Public in the background (Multiple People)
• Different shots
• Dancing 

Q5 To what extent does this text stretch the conventions of its genre: 

The shots are repeated through the video and there all going in one direction down a track and they don't move or show you any more of the backdrop but what you can see and they don't change location. 

Q6 Where and why does the text depart from the conventions of the genre :
The band stays in one location for the whole music video but i think thats a good thing and makes the music video more interesting.

Q7 What sought of audience do you think the video is aimed at and how typical was this of the genre/ style of music : 
I think the music video can be aimed at everyone because of how fun it looks and how energetic everything is also everyone can understand what their saying and it doesn't contain any explisit language in it ether. 

Q8 What sought of person does it assume you are :
It assumes you are a fun and creative person who likes creative videos and is also very arty because of what they do with objects and how they shoot the music video.  

Q9 What assumptions seem to be made about your class, age, gender and ethnicity :
There are no real assumptions about your class, age, gender or ethnicity because there all just having fun and the lyrics don't even hint at anything to do with them ether so the songs just meant to be happy and energetic. 

Q10 What interests does it assume you have :
It assumes you like creativity and art because of the drawings they use and also because of the the way the music video is shot.

Q11 What relevance does the text actually have for you :
The video is all about having fun and being creative which i like doing so i like to watch the video.

Q12 What knowledge does it take for granted :
It doesn't really take any knowledge for granted apart from maybe if you don't have a cousin then that could be a problem. 

Q13 To what extent do you resemble the 'ideal reader' that the video seeks to position you as : 
Because I'm creative i like art and i also like to have fun i am an 'ideal reader' for the text.

Q14 Are there any noticeable shifts in the musics style :
No the music stay consistent to its genre throughout the video. 

Q15 What responce does the video seem to exspect from you : 
A happy and energetic response that makes you feel happy and want to have fun.

Q16 How open to negotiation is your response : 
Well the song is a happy song so if your felling sad it could make you happy but it could also annoy you so its probably a closed response song if anything. 

Q17 Is there any penalty for not responding in the expected way :
Not really you will probably just not want to listen to the song after a while if your dont respond how they want you too. 

Q18 To what extent do you find yourself 'reading against the grain' of the text and the genre :
I dont find myself reading against it at all because i can relate to the song and i respond how they want me to respond to the music. 

Q19 How typical do you think this video is of a music video : 
I dont think this is a typical music video because of the continuous shot they use with the different shots within it and because they don't change the back drop or setting of the video ether but i think all these things make the music video and are good things. 

Task 4 Analysis Grid 2: The Black Keys - Tighten Up

Q1 Why did you choose the text you are analysing : 
I love the music video for this song and because their a great band that always make me happy when i listen to them and they make great music and music videos.

Q2 In what context did you encounter it : 
I heard one of their songs on a T.V advert and decided to search for them on iTunes and i bought their album and started to listen to them.

Q3 What influence do you think this context might have had on your interpretation of the text :
When i first heard the song it was without the music video and it made me feel happy and energetic, then when i saw the music video it made me laugh and understand the song more. 

Q4 What conventions of the genre do you recognise in the text :

• Multiple People ( Band & Public/Actors )
• Outside ( Rural Area )
• Multiple Angles
• Multiple Shots
• Wide Shots, Close Ups, Mid Shots 
• Dancing
• Comedy

Q5 To what extent does this text stretch the conventions of its genre : 
Normally music videos don't have comedy or dialogue in them so its breaking the conventions of the average music video by putting dialogue and comedy int the video, and they stop the music for the dialogue some times so you can hear what there saying which is strange considering you are watching it to listen to the music.

Q6 Where and why does the text depart from the conventions of the genre :
It breaks the music conventions because you watch the video to get the back story on the music or because its a great song and you want to listen to the music as well as watching it but they stop the music at certain points to let the dialogue or sound effects be heard  

Q7 What sought of audience do you think the video is aimed at and how typical was this of the genre/ style of music : 
I think the genre is aimed at 16+ (Teenagers and above) because of the language they use and the comedy involved in the music video, also because of the lyrics tho the song that you will only really start to understand when you are 16.

Q8 What sought of person does it assume you are : 
It assumes you are a happy and energetic person who likes comedy and comedy in music, it also assumes that you are a fun person too. 

Q9 What assumptions seem to be made about your class, age, gender and ethnicity : 
There are no real assumptions made apart from that you believe in love which is what the music video is based around and that you have felt it before or you thought you have.  

Q10 What interests does it assume you have :
It assumes you have an interests in music comedy and women and that you also like to watch music videos with the band in them. 

Q11 What relevance does the text actually have for you :
I have no real relevance to the text because nothing like that has ever happened to me in my life/ i have never done that in my life. 

Q12 What knowledge does it take for granted :
It takes for granted that everyone believes in love and that as a child we would do almost anything for a girl when really as a child we wouldn't do anything for a girl.
     

Q13 To what extent do you resemble the 'ideal reader' that the video seeks to position you as : 
I like comedy and the music so the music video made me laugh and want to watch it again because it was combination of comedy and music which is always good. 

Q14 Are there any noticeable shifts in the musics style :
No they keep to the same genre throughout the video and they don't change the main characters in the music video ether.   

Q15 What responce does the video seem to exspect from you : 
They expect you to laugh and smile at the music video but they also expect you to also relate to the video in some way. 

Q16 How open to negotiation is your response : 
Its a pretty closed response if you don't like the type of music and how they have made it comedic  but then you can have a pretty open response to the music video if you like their music as well as comedy.  

Q17 Is there any penalty for not responding in the expected way :
Yes, if you don't like the music and the comedy you wont want to watch the video and you will only want to listen to the song or if you like the music but don't like the comedy in the video you might not want to listen to just the song because you think it will have the dialogue in it and it will ruin the song when it doesn't have that in it. 

Q18 To wat extent do you find yourself 'reading against the grain' of the text and the genre :
I find myself reading against it because i don't have a son and as a child i never did that and now as a young adult i wouldn't go to that existent of fighting with a friend over a woman we just met. 

Q19 How typical do you think this video is of a music video : 
I dont think its as a very typical music video because of the comedy involved and the dialogue used as well as the sound effects so i think that it is a very un-typical music video.

Task 4 Analysis Grid 1: Givers - Saw You First

Q1 Why did you choose the text you are analysing : 

Because the song is played by one of my favourite bands and i love how there just sitting outside playing like a normal band would do and theres nothing unusual about the video or how they are playing. 

Q2 In what context did you encounter it : 

I encountered the band through a friend and then looked them up on youtube to realised i really liked their music and then bought their album on iTunes. 

Q3 What influence do you think this context might have had on your interpretation of the text : 

When i first listened to the song it was without the video on youtube and it made me feel happy and energetic towards the song and then i saw the music video and it portrayed those feelings to me still because it showed the band in the music video having fun and being energetic towards their music.

Q4 What conventions of the genre do you recognise in the text :

• Multiple People ( Band & Public )
• Outside ( City Location ) 
• Public Area
• One Take
• Multiple Angles
• Close Ups & Midshots 
• Dancing
• No cuts or fades until the ending 
• Natural ending 

Q5 To what extent does this text stretch the conventions of its genre : 

Most music videos use multiple shots, different backdrops and use cuts, fades and jump cuts wheres their music video is taken i one take where they use no editing and there in the same location and place and don't move from there but at the start of the video before they start playing there are two shots that fade out showing the area that they are in. The only editing in the music video is the writing at the beginning introducing the name of the video and at the end where the credits are also the music being recorded and placed over the top of the video to get a better quality of sound. There are some videos that also do this but its not commonly used when making a music video so its breaking the conventions of editing because they use it to the bare minimum.     

Q6 Where and why does the text depart from the conventions of the genre : 
It breaks the editing convention from when the band starts singing to the end where they stop singing and before and after minimal editing is used just to introduce the name of the video and then credits at the end. 

Q7 What sought of audience do you think the video is aimed at and how typical was this of the genre/ style of music :

The audience the music is aimed at is Teenagers - Young Adults because the genre of music is Alternative / Indie music. This type of music is typically aimed at those type of people because they are the same age as the band and normally what the band is singing about they can relate to their life at the time. Also the alternative / indie genre is quite energetic music, adults and elderly people wont be able to relate to the music or get the same energy from it as the teenagers and young adults will and children wont understand what its about so they typically aim it at teenagers and young adults.

Q8 What sought of person does it assume you are : 
The music video assumes you are a teenager or young adult with lots of energy so that you can dance along with the music that the band is playing but they also assume that you can relate your life or part of your life to the music video in order to get a full understanding of whats happening and what they are singing about. 

Q9 What assumptions seem to be made about your class, age, gender and ethnicity : 
I dont think the music video makes any assumptions of what class, gender or ethnicity you are i think it just makes an assumption on what age you are because of the typical type of people who watch the video, these people are teenagers and young adults so the video reflects on what you would do which is have fun with your friends outside listening to music or playing music. 

Q10 What interests does it assume you have : It assumes you have an interest in music and or playing music with your friends, also it assumes you like to meet up with your friend and "Chill" outside and have fun doing so. 

Q11 What relevance does the text actually have for you : 
I can associate the video with what i do in day to day life such as hang out with friends, listen to music, go outside, talk, dance around etc it just portrays a teenage life such as mine and shows us that all teenagers do the same things. 

Q12 What knowledge does it take for granted :     
Because everyone wants to fit in in life the music video shows us that we all do the same things and it reassures us that we all fit in because no matter what class or gender or ethnicity you are we all go out and have fin with our friends and that we all do the same things like listen to music and have a good time. 

Q13 To what extent do you resemble the 'ideal reader' that the video seeks to position you as : 
I resemble the ideal reader because i can connect with hat they are saying and doing in the music video and that what they are doing there is what happens in my day to day life allowing me to be the ideal reader for the music video and creating a sense of reassurance and a knowledge of all teenagers including me fit in to society allowing us to feel better about ourselves and be more confident when doing so.

Q14 Are there any noticeable shifts in the musics style : 
No there isn't any noticeable shifts in the style of the music video, its consistent throughout the video. 

Q15 What responce does the video seem to exspect from you : 
 It wants to give you a Happy, energetic, fun, meaningful, excited, danceable response so that you come away happy and pleased to make you want to buy the song and listen to it more. 

Q16 How open to negotiation is your response : 
Your invited to feel all those things but your also corrected to do that because of the up beat tune and the image the video portrays so you can relate to the music and feel happy.

Q17 Is there any penalty for not responding in the expected way : 
Yes, if you cant relate to the video then you may feel sad or angry because it doesn't reflect how you go out and meet up with your friends and have a good time and it could show you that you need to do that more and have more fun. 

Q18 To wat extent do you find yourself 'reading against the grain' of the text and the genre : 
I dont really read against the grain in this video much because it reflects the lifestyle i have and live in so there isn't an extent that i find myself reading against the grain or genre. 

Q19 How typical do you think this video is of a music video : 
I dont think its a typical music video because it uses less editing and concentrates on the image and music more than anything else where most music videos like to tell a story wheres this music video tries to reflect a lifestyle.