We are targeting Rosa-Leighs music towards teenagers that are developing their music tastes in various genres, and are not afraid of listening to new music that might not be popular at the time. They are creative people who are seeking to define themselves using the medium of music, fashion and photography, as well as develop a passion for independent artists, rather than a collective genre; they like variety.
Indie Scenesters
- Dedicated to finding new music
- Broadened music tastes
- Having their own music tastes
- Fans of Youth Lagoon
- Unisex
According to UK tribes, our target audience already has interests in our chosen artist "Youth Lagoon" as the music appeals to their genre of style.
Young Alts
- Open-Minded
- Non-Judgemental
- Immerse themselves in different styles of media
- Individuality
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