Task 4 Analysis Grid 1: Givers - Saw You First

Q1 Why did you choose the text you are analysing : 

Because the song is played by one of my favourite bands and i love how there just sitting outside playing like a normal band would do and theres nothing unusual about the video or how they are playing. 

Q2 In what context did you encounter it : 

I encountered the band through a friend and then looked them up on youtube to realised i really liked their music and then bought their album on iTunes. 

Q3 What influence do you think this context might have had on your interpretation of the text : 

When i first listened to the song it was without the video on youtube and it made me feel happy and energetic towards the song and then i saw the music video and it portrayed those feelings to me still because it showed the band in the music video having fun and being energetic towards their music.

Q4 What conventions of the genre do you recognise in the text :

• Multiple People ( Band & Public )
• Outside ( City Location ) 
• Public Area
• One Take
• Multiple Angles
• Close Ups & Midshots 
• Dancing
• No cuts or fades until the ending 
• Natural ending 

Q5 To what extent does this text stretch the conventions of its genre : 

Most music videos use multiple shots, different backdrops and use cuts, fades and jump cuts wheres their music video is taken i one take where they use no editing and there in the same location and place and don't move from there but at the start of the video before they start playing there are two shots that fade out showing the area that they are in. The only editing in the music video is the writing at the beginning introducing the name of the video and at the end where the credits are also the music being recorded and placed over the top of the video to get a better quality of sound. There are some videos that also do this but its not commonly used when making a music video so its breaking the conventions of editing because they use it to the bare minimum.     

Q6 Where and why does the text depart from the conventions of the genre : 
It breaks the editing convention from when the band starts singing to the end where they stop singing and before and after minimal editing is used just to introduce the name of the video and then credits at the end. 

Q7 What sought of audience do you think the video is aimed at and how typical was this of the genre/ style of music :

The audience the music is aimed at is Teenagers - Young Adults because the genre of music is Alternative / Indie music. This type of music is typically aimed at those type of people because they are the same age as the band and normally what the band is singing about they can relate to their life at the time. Also the alternative / indie genre is quite energetic music, adults and elderly people wont be able to relate to the music or get the same energy from it as the teenagers and young adults will and children wont understand what its about so they typically aim it at teenagers and young adults.

Q8 What sought of person does it assume you are : 
The music video assumes you are a teenager or young adult with lots of energy so that you can dance along with the music that the band is playing but they also assume that you can relate your life or part of your life to the music video in order to get a full understanding of whats happening and what they are singing about. 

Q9 What assumptions seem to be made about your class, age, gender and ethnicity : 
I dont think the music video makes any assumptions of what class, gender or ethnicity you are i think it just makes an assumption on what age you are because of the typical type of people who watch the video, these people are teenagers and young adults so the video reflects on what you would do which is have fun with your friends outside listening to music or playing music. 

Q10 What interests does it assume you have : It assumes you have an interest in music and or playing music with your friends, also it assumes you like to meet up with your friend and "Chill" outside and have fun doing so. 

Q11 What relevance does the text actually have for you : 
I can associate the video with what i do in day to day life such as hang out with friends, listen to music, go outside, talk, dance around etc it just portrays a teenage life such as mine and shows us that all teenagers do the same things. 

Q12 What knowledge does it take for granted :     
Because everyone wants to fit in in life the music video shows us that we all do the same things and it reassures us that we all fit in because no matter what class or gender or ethnicity you are we all go out and have fin with our friends and that we all do the same things like listen to music and have a good time. 

Q13 To what extent do you resemble the 'ideal reader' that the video seeks to position you as : 
I resemble the ideal reader because i can connect with hat they are saying and doing in the music video and that what they are doing there is what happens in my day to day life allowing me to be the ideal reader for the music video and creating a sense of reassurance and a knowledge of all teenagers including me fit in to society allowing us to feel better about ourselves and be more confident when doing so.

Q14 Are there any noticeable shifts in the musics style : 
No there isn't any noticeable shifts in the style of the music video, its consistent throughout the video. 

Q15 What responce does the video seem to exspect from you : 
 It wants to give you a Happy, energetic, fun, meaningful, excited, danceable response so that you come away happy and pleased to make you want to buy the song and listen to it more. 

Q16 How open to negotiation is your response : 
Your invited to feel all those things but your also corrected to do that because of the up beat tune and the image the video portrays so you can relate to the music and feel happy.

Q17 Is there any penalty for not responding in the expected way : 
Yes, if you cant relate to the video then you may feel sad or angry because it doesn't reflect how you go out and meet up with your friends and have a good time and it could show you that you need to do that more and have more fun. 

Q18 To wat extent do you find yourself 'reading against the grain' of the text and the genre : 
I dont really read against the grain in this video much because it reflects the lifestyle i have and live in so there isn't an extent that i find myself reading against the grain or genre. 

Q19 How typical do you think this video is of a music video : 
I dont think its a typical music video because it uses less editing and concentrates on the image and music more than anything else where most music videos like to tell a story wheres this music video tries to reflect a lifestyle.